Joe Klein has a good column on time.com today about how political consultants, pollsters, and focus groups have been the ruination of politics. His conclusion:
I hate predictions. Most pundits, like most pollsters, get their information by looking in the rearview mirror. But let me give 2008 a try. The winner will be the candidate who comes closest to this model: a politician who refuses to be a “performer,” at least in the current sense. Who speaks but doesn’t orate. Who never holds a press conference on or in front of an aircraft carrier. Who doesn’t assume the public is stupid or uncaring. Who believes in at least one major idea, or program, that has less than 40% support in the polls. Who can tell a joke—at his or her own expense, if possible. Who gets angry, within reason; gets weepy, within reason … but only if those emotions are real and rare. Who isn’t averse to kicking his or her opponent in the shins but does it gently and cleverly. Who radiates good sense, common decency and calm. Who is not afraid to deliver bad news. Who is not afraid to admit a mistake. And who, above all, abides by the motto that graced Franklin Delano Roosevelt’s Oval Office: let unconquerable gladness dwell.
Go read the whole column if you’re interested.